Coty is pre-launching Boss Bottled Parfum as a European travel retail-exclusive throughout the month of July.
Coty is showcasing the airport-exclusive fragrance with a pop-up campaign at Heathrow Airport.
The pop-up features a modern black and gold colour palette and takes inspiration from the cityscape of New York. A map of New York City is presented in the central table displays, with skyscrapers adding a 3D element to the animation.
Boss Bottled Parfum is an intense masculine fragrance. The woody-amber scent was created by Perfumers Annick Ménardo and Suzy Le Helley, extending the Boss Bottled fragrance line with its highest concentration to date.
The fragrance combines zesty mandarin and spicy incense top notes, orris concrete and fig tree accord heart notes with cedarwood essence and vegetal leather notes as its base.
The fragrance is housed in the classic Boss Bottled flacon which has been reimagined with a smoky black lacquer and black brushed cap for the new expression. The bottle is packaged in a sleek matte black carton with ice gold branding.
Australian actor Chris Hemsworth, best-known for his role as ‘Thor’ in the Marvel cinematic universe, is the face of the Boss Bottled Parfum campaign. The campaign, designed around the tagline ‘Be Your Own Boss’, encourages every individual to be the boss of their own lives. Hemsworth is the global face of the Boss Bottled franchise.
Boss Bottled Eau de Toilette, the franchise’s first release, was launched in 1988 and has remained one of Hugo Boss’s best-selling lines. Coty extended the range with the Boss Bottled Parfum in 2021.
