UK/INTERNATIONAL. Coty has pre-launched Burberry Goddess Eau de Parfum into global travel retail. It was launched exclusively in the channel on 1 July and will roll out in domestic markets from August.
The gourmand aromatic scent, created by Firmenich Senior Perfumer Amandine Clerc-Marie, is centred around three distinct vanilla notes.
The vanilla is sourced by hand and the beans are dried for five to seven weeks, before it is stored into wooden boxes to develop a rich, sweet aroma.
The vegan scent is currently being showcased via a dynamic pop-up campaign running at key airports globally.
An immersive olfactive journey, which highlights the three vanilla notes, is at the centre of the animations. Travellers can also scan a QR code to unlock an augmented reality Burberry Goddess experience.
On the inspirations for the scent, Clerc-Marie commented: “My initial goal for Burberry Goddess was to expand upon the common use of vanilla to deliver a new kind of rich olfactive experience.
“For this purpose, I used three distinct types of vanilla extraction. The first is a Vanilla Infusion, which provides the brightest, woody vanilla possible. Then I used Firgood — also known as Vanilla Caviar — for the first time in a fragrance. This innovative new ingredient adds a sweet, rich and animalic vanilla. Lastly, Vanilla Absolute is darker and richer, enhancing the fragrance with a mysterious, milky aspect.”
Burberry Goddess Eau de Parfum is available in 30ml, 50ml and 100ml bottles. The scent is also available as a shower gel (200ml), body lotion (200ml) and refill format (150ml).
The fragrance is housed in Burberry’s first-ever refillable bottle, which features a modernised gold medallion emblem. It is packaged in a gabardine casing that pays homage to Burberry’s British heritage and craftsmanship. ✈
