Coty Prestige adds a fresh shade of blue to men’s fragrance ck free

Coty Prestige has extended its Calvin Klein portfolio with a new men’s fragrance called ck free blue. It is rolling out into travel retail worldwide this month. The original ck free was launched in September 2009.

Coty Prestige channels the blues for its latest masculine fragrance from the house of Calvin Klein


The scent, said to have a clean, airy quality, aims to embody masculine freshness. As its name suggests, it was inspired by the blue of the surf; a wave crashing against rocks features in the ad visual.

The juice opens on notes of lavender, mandarin and spearmint, atop a heart of cardamom, white nutmeg and ozone. The dry-down blends amber crystals, white leather and musk.

The frosted fragrance flacon is a reinterpretation of the original ck free bottle. It features clear blue sides and a translucent cap. The outer carton is blue and silver, and aims to evoke a calm ocean horizon.

ck free blue is available as a 50ml and 100ml edt spray.

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