Beauty powerhouse Coty has launched Chloé Nomade Nuit D’Egypte – a fragrance crafted by perfumer Juliette Karagueuzoglou. The scent will be available in European travel retail from February and Asia Pacific travel retail from March.
Nomade Nuit D’Egypte comes in a see-through bottle with a deep blue knot tied around its neck. The packaging uses 15% recycled glass for the flacon and 40% recycled cardboard for the FSC-certified box.
Nomade Nuit d’Égypte pays homage to Egypt, the homeland of Chloé’s founder Gaby Aghion who established the brand in 1952. Although she left Egypt for France in the mid-1940s, her birthplace remains a source of inspiration for the maison.
Aghion said, “The colours I see in my mind’s eye are all shades from Egypt. Egypt is a colour for me.
“It has the most beautiful sand I have ever seen, taking on a beige-tinted pink hue and flowing like silk between the fingers. I brought the colours of Egypt over with me.”
Chloé said that the new fragrance takes inspiration from kyphi – the first known perfume from ancient Egypt which is regarded as the birthplace of perfumery.
The brand remarked: “This substance was burnt by the priests of antiquity to honour the god Ra, but was also considered to be a precious remedy used in pharmacopoeia, hence its name meaning ‘twice good’.
“Archaeologists have found various formulas to make kyphi, specifically at the Temple of Horus in Edfu and Temple of Hathor in Dendera. Today, Chloé reinterprets this precious alchemical art.”
Karagueuzoglou has revisited kyphi with a modern approach, constructing it around a selection of base ingredients mentioned in archaic recipes for the elixir.
It features myrrh (gum-resin) along with notes of ginger, cinnamon and broom flower nectar. Cypriol and opopanax wrap the blend in balsamic and amber notes.
At the fragrance’s heart, the reinterpreted kyphi is paired with orange blossom absolute, sourced from fields planted along Nile Delta. Vanilla notes complete this Eau de Parfum formulated with 90% natural-origin fragrance. ✈
