Coty has extended the Gucci Guilty fragrance line with the Gucci Guilty Elixir de Parfum Pour Femme and Pour Homme. The two scents come in 60ml size and are now available in global travel retail.
The fragrances were crafted by perfumers Natalie Gracia-Cetto and Quentin Bisch.
The Gucci Guilty Elixir de Parfum Pour Femme retains Gucci Guilty’s signature ambery floral scent. It features notes of wisteria accord and fruity mandora blended with vanilla absolute and tonka beans, resulting in what is described as a mysterious and captivating scent. The rose and violet accord deepen the scent, evoking “elegant sensuality with a radiant luminosity”.
Gucci Guilty Elixir de Parfum Pour Homme is characterised by its distinctive ambery leathery scent and contains patchouli essence – Gucci Guilty’s key ingredient. The original essence is intensified with the combination of vanillin extract and noble orris butter, which imparts a warm, enveloping aroma.
Elevating the scent is the combination of Ambrofix and smoky hints of nutmeg. The expression offers base notes of benzoin, which creates “depth and magnetism”, according to the brand owner.
The Gucci Guilty Elixir de Parfum Pour Femme is presented in a specially designed bottle that features a vibrant violet shade, while Gucci Guilty Elixir de Parfum Pour Homme comes in sophisticated green. Both designs feature the House’s Interlocking G logo and brushed-silver caps.
The launch is backed by a campaign featuring Grammy Award-nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, director and producer Elliot Page.
The campaign seeks to encourage the viewer to embrace their truest self and explore deeper connections, Coty noted.
The campaign was shot by Glen Luchford with art direction by Christopher Simmonds. The film and visuals aim to depict the genuine connection between the protagonists and celebrate the different expressions of love and friendship. ✈
