Coty has launched the limited-edition Marc Jacobs Daisy Pop fragrance collection, described as the brand’s “most fashion-forward” releases to date.
The collection comprises the Daisy Marc Jacobs Pop, Daisy Marc Jacobs Eau So Fresh Pop and Daisy Marc Jacobs Love Pop expressions. The fragrances were conceived as vibrant reinterpretations of the brand’s popular Daisy scents and created by Firmenich Perfumer Alberto Morillas.
It is now available in Asia Pacific, Europe and Americas travel retail.
Daisy Marc Jacobs Pop is a floral citrus fragrance. It opens with grapefruit, yuzu and violet leaf top notes, features jasmine, kumquat and violet heart notes, and has base notes of musk, pamplewood and vanilla.
Daisy Marc Jacobs Eau So Fresh Pop is a floral fruity scent. It has lemon, pear and lime top notes, rose, raspberry and violet heart notes, with musk, crystal moss and cedarwood as its base.
Daisy Marc Jacobs Love Pop is a woody gourmand fragrance. It opens with cloudberry, raspberry and bergamot top notes, followed by heart notes of pistachio, chantilly and daisy tree petals with benzoin and driftwood accord base notes.
The fragrances are housed in a playful matte-pink bottle decorated with oversized daisies featuring purple, green and red centres.
The colourful Marc Jacobs Daisy Pop campaign was photographed and directed by Swiss American photographer Raymond Meier. ✈
