ASIA PACIFIC. Coty Travel Retail unveiled its multi-house animation concept, ‘Scent Coaster’, earlier this month across Mumbai Chhatrapati Shivaji Maharaj International, Sydney and Bangkok Suvarnabhumi airports.
Timed to coincide with Diwali (20 October), the campaign transforms fragrance discovery into a theme-park-inspired journey featuring roller coaster visuals, festive skylines and seasonal décor.
The Diwali-themed ‘Scent Coaster’ was first introduced in Asia Pacific travel retail, in partnership with Ospree Duty Free at Mumbai Chhatrapati Shivaji Maharaj International and with King Power Duty Free at Bangkok Suvarnabhumi Airport.
Travellers can explore Coty’s portfolio of fragrance houses – Hugo Boss, Calvin Klein, Burberry and Chloé – in an interactive setting.
The installation integrates festive details such as lanterns, rangoli patterns, golden hues and vibrant lights, creating a sense of place and celebration.
Visitors can also enjoy lollipops inspired by traditional chai flavours and capture Polaroid-style photos in Diwali-themed frames.
At Sydney Airport, a Holiday edition of ‘Scent Coaster’ is running in the Departures zone until 10 December, in partnership with Heinemann Oceania. The Terminal 1 pop-up features fragrances from Hugo Boss, Burberry, Marc Jacobs and Chloé.
The Holiday design includes festive lights, golden tones and roller coaster motifs. Travellers can capture personalised photos at a themed station and select fragrance cards that match moods such as ‘joyful’, ‘dreamy’ or ‘powerful’, with each card revealing a scent aligned to the chosen emotion {main story continues after The Moodie Davitt Report communication below}.
Coty Senior Vice President Global Travel Retail Mette Engell said, “For Coty, travel retail is the ultimate stage for innovation and discovery. ‘Scent Coaster’ demonstrates our ambition to push creative boundaries and deliver highly memorable consumer experiences in this important channel.
“By tailoring the animation to Diwali and the Holiday season, we are connecting with travellers in a culturally relevant way during one of the busiest travel periods of the year, while celebrating our leading fragrance houses under one immersive and festive concept.” ✈
