Coty has extended the BOSS The Scent franchise with Eau de Parfum Intense editions for Him and for Her. The releases reinforce Hugo Boss’s long-running dual-fragrance positioning built around contrast and attraction.
The scents launched in Europe and Asia Pacific travel retail on 1 January.
BOSS The Scent Eau de Parfum Intense for Him was created by IFF Perfumer Delphine Lebeau. The ambery-fruity-gourmand fragrance is centred on a Maninka liquid extract, an ingredient developed exclusively for BOSS, combined with a dense amber accord.
BOSS The Scent Eau de Parfum Intense for Her was created by Givaudan Perfumer Louise Turner. The amber-floral-gourmand fragrance highlights a coffee flower note alongside a coffee-infused accord.
The dual fragrances are presented in updated bottles. The masculine edition comes in a deep-brown lacquered glass flaçon with a gunmetal-silver cap bearing the Double-B monogram.
The women’s version is housed in a multi-faceted glass flaçon embellished with an oversized BOSS logo and topped with a gold Double-B monogrammed cap.
BOSS The Scent Eau de Parfum Intense for Him is available in 50ml and 100ml formats, while BOSS The Scent Eau de Parfum Intense for Her is offered in 30ml and 50ml.
The supporting campaign stars American actor David Corenswet and Mexican actress/singer Eiza González, continuing a collaboration introduced in earlier promotions. German photographer/director Daniel Sannwald was behind the production.
Corenswet is best-known for his starring role in the Superman film franchise, while González recently starred in films such as Ash and The League of Ungentlemanly Warfare. ✈
