SINGAPORE. Coty Travel Retail Asia Pacific has partnered with The Shilla Duty Free to open the first-ever Kylie Cosmetics counter in Singapore at Changi Airport.
Located in The Shilla Duty Free store in Terminal 4 and opened on 1 July, it offers Kylie Cosmetics’ makeup and skincare lines alongside its debut fragrance Cosmic Kylie Jenner.
The Kylie Cosmetics counter also features the brand’s best-selling Matte and Velvet Lip Kits, lip oils and the Kylash Volume Mascara.
Newly launched collections such as the Power Plush Longwear Foundation and Concealer and the Wisp Lash Kylie Jenner Mascara are also available.
The counter offers a variety of retailtainment activities that give travellers a first-hand glimpse into the world of Kylie Cosmetics.
In addition, on-site Beauty Specialists offer flash makeup demonstrations and services.
Coty, Changi Airport Group and The Shilla Duty Free celebrated the opening with an official ribbon-cutting ceremony on 1 July.
“We are thrilled to partner with The Shilla Duty Free and Changi Airport Group to launch Kylie Cosmetics in Singapore,” commented Coty Senior Vice President Global Travel Retail Guilhem Souche.
“To commemorate this exciting milestone, we will also be unveiling Cosmic Kylie Jenner, giving travellers and visitors the opportunity to experience Kylie’s highly successful debut fragrance.”
Founded by American reality star Kylie Jenner, Kylie Cosmetics is crafted with clean formulations and vegan ingredients. It is known for its trendy, high-pigment makeup and high-performance skincare products and has proven particularly popular with Gen Z consumers.
Since 14 February, Kylie Cosmetics has been available exclusively online in Singapore via iShopChangi, the ecommerce platform of Changi Airport.
In Q3 of FY2024, Coty’s prestige cosmetics business saw very strong momentum with reported net revenue growth of over +25% in the quarter, led by its two prestige cosmetics brands Burberry and Kylie Cosmetics.
Click here for our recent interview with Souche who outlines his key priorities for the year ahead as Coty makes significant investments in improving retail experiences across its portfolio. ✈
