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The high-impact Courvoisier window displays aim to drive brand awareness at Schiphol Airport |
NETHERLANDS. In collaboration with its distributor, Maxxium Travel Retail, Beam Global Spirits & Wine is aiming to raise the profile of Courvoisier among travellers at Amsterdam Schiphol Airport, highlighting its sensory experience, Le Nez de Courvoisier, and supported by a gwp promotion.
The added-value promotion runs until the end of April at five stores throughout the airport, including Lounge 1, Lounge 2, Lounge 3, Vizzit and Holland Boulevard shops.
Courvoisier window displays, pillars, display units, educational point of sale and floor graphics aims to heighten visibility and draw consumers to purchase. The promotion offers customers boxed Cognac glasses or a silk scarf with a purchase from the Courvoisier range.
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Pillars, display units, educational point of sale and floor graphics all aim to heighten brand visibility | |
At Lounge 1 and Lounge 3 shops, trained Courvoisier hostesses and brand ambassadors are sharing the heritage of Courvoisier with customers and taking them through Le Nez de Courvoisier, a sensory experience designed to help them to understand the complexity of Cognac, while promoting a greater appreciation of the aromatic, lightly oaked and well-balanced style of Courvoisier.
Le Nez de Courvoisier is presented as a display unit with three flutes that release the three key aromas encapsulated in Courvoisier XO: candied orange, crème brûlée and iris flowers.
Beam Marketing Manager for European Travel Retail Monica Hart said: “Together with Maxxium, we are committed to investing in Courvoisier to raise its profile in travel retail and showcase the brand as innovators and leaders in the category.
“Le Nez de Courvoisier encourages consumers to fully appreciate this luxury brand through the sense of smell and trade up consumers to higher marques, increasing value for Courvoisier and the category.”
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Le Nez de Courvoisier is presented as a display unit with three flutes that release the three key aromas in Courvoisier XO | |
