INTERNATIONAL. United Airlines and Cowshed Spa, the premium spa and lifestyle brand of London-based Soho House & Co, have joined forces to bring travellers contemporary new amenities onboard and at more than a dozen United airport lounges worldwide.
From 1 August, United will exclusively offer Soho House’s Cowshed skincare products onboard in newly redesigned amenity kits for premium-cabin customers on intercontinental flights. In addition, a collection of Cowshed products will be available in many of the carrier’s United Club locations and other lounges.
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Cowshed products will be available in premium cabins onboard intercontinental flights |
Since it was founded in London in 1995 as a private members’ club, Soho House has expanded to include Houses across Europe and North America, as well as restaurants, cinemas, spas and hotels.
All of Cowshed’s products are made in England from organic, wildcrafted and fairly traded plant extracts and essential oils. The formulations feature scents inspired by an English country garden, with playful names designed to lift spirits and relax travellers.
“Soho House’s Cowshed skincare products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium-cabin customers on United Airlines,” noted Tom O’Toole, United’s Senior Vice President and Chief Marketing Officer. “This is another step in enhancing our customers’ experience inflight and on the ground.”
“This marks an exciting time for Cowshed,” added Soho House & Co Founder and CEO Nick Jones. “We are very proud of our humble beginnings in the English countryside more than 16 years ago and are looking forward to sharing Cowshed products with United passengers around the world.”
