UK. Outdoor advertising specialist CP Media has been awarded the media contract for ferry operator CalMac Ferries. CP Media will upgrade media sites across all 33 CalMac ferries, ranging from traditional print to digital screens.
CalMac is the UK’s largest ferry operator, transporting more than five million passengers a year to the Clyde, West Coast and Hebridean Islands.
CP Media will showcase the region’s businesses to tourists and members of the local communities that regularly use and depend on the service.
Outdoor advertising agency CP Media has two offices in Yorkshire and more than 40 employees. It provides bespoke advertising and sponsorship services to local authorities and transport providers.
CalMac Managing Director Robbie Drummond said: “The ferry service provides an everyday lifeline service to West Coast communities and is a vital part of the tourism industry in Scotland. This strategic partnership will support our revenues and enable continued investment in these hugely important services for the area’s community and economy.”
CP Media CEO Mike Brennan added: “This contract represents a key win, further extending our media coverage across Scotland, which includes outdoor sites in Edinburgh, Dundee and all the Scottish Highlands and Islands airports. This important contract also enhances our national media coverage of 10,000 outdoor advertising sites across the UK on roadsides, stadiums, retail environments and at 23 regional UK airports.”
In 2019, CP Media acquired Eye Airports, a leader in UK regional airport advertising with rights for 19 airports.
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