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La Mer’s new Crème of the crop |
Crème de la Mer has unveiled a new version of its signature anti-ageing product. The Moisturizing Soft Cream, which was previewed to selected media in Istanbul in June, features a new formula that delivers all the benefits of Crème de la Mer within a soft, luxurious texture. It is being launched worldwide this month.
Special Moisturizing Spheres – which create the rich yet weightless texture – allow this new formula to penetrate deeply, replenishing moisture and strengthening skin, according to the brand. Clinical testing demonstrated a 70% immediate improvement in moisture and, after eight weeks of use, a 65% improvement in visible lift.
The formula incorporates La Mer’s Miracle Brothâ„¢, and Lime Tea Extractâ„¢, a powerful anti-oxidant that neutralises free radicals. In tandem they help to soothe irritation, calm the look of redness, improve clarity and renew radiance, the brand maintains.
Crème de la Mer The Moisturizing Soft Cream is available as a 30ml and 60ml, priced domestically at around £100 and £190, respectively.
– Look out for the feature on Crème de La Mer’s The Moisturizing Cream in the October Print Edition of The Moodie Report.
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