Danzka vodka last week sponsored the annual charity holiday benefit for the Financial Women’s Association (FWA), boosting its visibility in the USA.
The event took place on 5 December at the NASDAQ MarketSite in Times Square, New York. Danzka brand owner Waldemar Behn and Danzka’s North American distributor CIL US Wines & Spirits were both sponsors.
Danzka specially developed two cocktails, Danzka Blue Chip and Danzka Ticker Tape, for the occasion which were offered to guests at the cocktail reception. Blue Chip is made from Danzka vodka, blue curacao, orange bitters and sparkling wine; and Ticker Tape combines Danzka vodka, St. Germain elderflower liqueur, sparkling wine and grapefruit bitters.
Waldemar Behn Managing Director Rüdiger Behn said: “Danzka’s debut at the NASDAQ MarketSite sends a huge message to premium vodkas in the duty free world, as no other vodka can make this claim. Furthermore, the women joining this event are all frequent fliers so they will recognise the brand in airport stores wherever they travel worldwide.”
Behn continued: “I am so proud and thankful to have had the chance to sponsor this great event here at NASDAQ, which is a very exclusive venue in the middle of Manhattan, and before this audience of opinion leaders.
“We did a similar event in Berlin a few years ago with the same association and the outcome was excellent. We now hope that these industry-leading women in US finance who joined us will recognise Danzka and spread the message of Danzka vodka out to their network of friends and colleagues.”
Danzka returned to the US domestic market in April 2016.
