CHINA. Latest data from tech-driven global travel distribution company DidaTravel has revealed a robust recovery in China’s outbound travel demand during the Golden Week holiday period.
The findings were supported by notable hotel booking trends during the holiday period (1-7 October), peak travel season in China. Overseas trip bookings across various regions surged year-on-year by +190% in the Americas, +78% in Europe, +77% in Asia-Pacific and +106% in the Middle East.
According to the data, international travellers stayed on average for two nights, in line with pre-pandemic trends. Average Daily Rates experienced a slight increase in the Middle East, while other regions saw marginal declines, compared to the previous year.
DidaTravel highlighted the top 20 international destinations for Chinese travellers during the Golden Week holiday. These include Japan, Thailand, Malaysia, South Korea, Indonesia, Singapore, USA, Italy, Vietnam, United Arab Emirates, UK, France, Spain, Switzerland, Germany, Australia, Türkiye, Iceland, the Philippines and New Zealand.
The most booked cities were Bangkok, Tokyo, Singapore, Osaka, Kuala Lumpur, Seoul, Pattaya, Kyoto, Kota Kinabalu, Jeju, Karon, Dubai, Paris, Patong, Phuket, Abu Dhabi, Chiang Mai, Rome, Milan and London. For domestic travel, Hong Kong, Shanghai, Guangzhou, Beijing and Macau were among the most attractive destinations.
DidaTravel noted the appeal of these destinations, providing a wide variety of experiences, from natural landscapes to cultural heritage, major events, gourmet dining and shopping.
DidaTravel President Stone Fan said: “The evolving preferences of Chinese travellers signal a new era for the global travel industry. At DidaTravel, we not only prepared for the resurgence of outbound tourism but are also helping to shape it.
“By leveraging our insights and technology, our commitment remains steadfast in redefining how the world connects with Chinese travellers, creating seamless, enriching journeys that reflect their growing desire for exploration and discovery.” ✈
