Davidoff Cigars has released a limited edition of its popular Davidoff Classic No. 1 cigar, now called the Davidoff Signature No. 1.
The cigar line is part of the Davidoff White Band Collection – which also includes Grand Cru, Aniversario and Millennium lines – and is set to roll out in key travel retail locations following its launch in domestic markets this month.
The collection is supported by an impactful campaign titled ‘The Difference’, which highlights the company’s cigar creation process.
Oettinger Davidoff Chief Marketing Officer Edward Simon said: “Being different is an integral part of our DNA as a brand.
“We have come a long way from the Davidoff family’s first tobacco store, the first humidor, and many more milestones until today. Every day, Caribbean passion meets Swiss precision in our production halls, on our fields, in our stores and of course our cigars.
“Following our ‘crop to shop’ philosophy, we can steer and control every single step of cigar creation and production. Always guided by our core values of craftsmanship, quality and consistency, we managed to uphold our high standards for handmade cigars even throughout the most difficult of times.
“We now want to proudly present these values to our customers through a fact-based communication campaign.”
Aficionados can look forward to cigar events around the world to experience the campaign, which Davidoff will underpin with a digital and social media initiative.
“We want to ensure that no matter where our customers come into touch with Davidoff, they will learn about ‘The Difference’,” Simon added.
Highlighting what makes Davidoff Cigars stand out, the brand noted that only 10% of seeds make it through the company’s strict quality control.
Each White Band cigar is hand crafted and, according to Davidoff, passes 300 hands before it is enjoyed. Davidoff also weighs every leaf before rolling and claims that it takes ten years of experience to roll its cigars.
For the Davidoff Signature No. 1 Limited Edition, the company’s Master Blenders have presented the Signature blend in a thin panetela larga shape with a pigtail. Due to its length and a relatively narrow ring gauge, the Davidoff Signature flavours are slightly more intense in the Limited Edition, with its earthy, wooden notes and floral aromas offering a clean and creamy aftertaste.
The Davidoff White Band Collection’s four lines are all blended with three Dominican tobaccos: Olor, San Vicente and Piloto.
According to Davidoff, Signature cigars are enjoyed by someone somewhere around the globe every 30 seconds, with the Signature Exquisitos, the smallest handmade long-filler in the world.
In 1946, Zino Davidoff established a wine-cigar analogy, drawing parallels from the creation of wine to that of cigars, and leading to the creation of its Grand Cru, a blend of three fillers “just like a heritage Bordeaux wine is a blend of at least three different types of grapes”.
Davidoff Aniversario was launched on Zino Davidoff’s 80th birthday in 1986. The line includes a number of special shapes, such as the figurados Special ‘T’ and Short Perfecto. Special ‘T’ is vitola shaped to deliver taste experiences which depend on the cut. Blended with mostly visus tobaccos, the Aniversario blend is described as the “perfect medium-intense cigar”.
Predominantly composed of ligero and visus tobaccos, Millennium is the most intense offering of the White Band Collection. It is said to be ideal for aficionados who enjoy rich notes of oily tobaccos.
