CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for June 2022 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- June 2022 shows month-on-month position movements from the May Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches June 2022
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Chivas Regal 18 Year Old
5. Hennessy XO 2021 Chinese New Year’s Edition
6. Martell Cordon Bleu
7. Kweichow Moutai Special Edition Year of the Dog
8. Martell Cordon Bleu Extra
9. Johnnie Walker Black Label 12 Year Old gift box
10. Martell XO
11. Chivas Regal 12 Year Old
12. Hennessy VSOP
13. Macallan Rare Cask Black
14. Ardberg 10 Year Old
15. Hibiki Japanese Harmony
16. Martell Chanteloup XXO
17. Shui Jing Fang Wellbuy 52%
18. Johnnie Walker Blue Label The Cask Edition
19. Moët & Chandon Rosé Impérial
20. Rémy Martin XO Excellence 40% Giftpack
At a glance: Makeup
- June 2022 shows month-on-month position movements from the May Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches June 2022
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Tom Ford Eye Color Quad Eyeshadow Palette #04
3. Nars Light Reflecting Setting Powder
4. YSL Fusion Ink Cushion Foundation #B20
5. MAC Matte Lipstick #602
6. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
7. Estée Lauder Double Wear Stay-in-Place Makeup #17
8. Tom Ford Lip Colour #80
9. Dior Addict Lip Glow Color Awakening Lip balm #001
10. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
11. YSL Vinyl Cream Lip Stain #416
12. Givenchy Prisme Libre Loose Powder #5
13. Givenchy Le Rouge #306
14. YSL Rouge Volupté Shine #46
15. Giorgio Armani Designer Lift Foundation #3
16. Estée Lauder Double Wear Stay-in Place Foundation Duo #Cool Vanilla
17. Lancôme Teint Idole Ultra Wear Liquid Foundation
18. Dior Rouge Dior Couture Lip Color #80
19. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
20. Lancôme Absolue Fluid Foundation #100
At a glance
- June 2022 shows month-on-month position movements from the May Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches June 2022
1. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
2. La Mer The Treatment Lotion 150ml
3. Clarins Double Serum Complete Age Control Concentrate
4. La Mer The Treatment Lotion
5. Estée Lauder Advanced Night Repair Eye Synchronized Recovery Complex
6. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
7. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
8. Lancôme Advanced Génifique Youth Activating Face Serum
9. SK-II Facial Treatment Essence 330ml
10. La Mer Crème de la Mer 60ml
11. Clé de Peau Beauté Correcting Cream Veil
12. Sisley Ecological Compound
13. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
14. Shiseido Ultimune Power Infusing Concentrate Set
15. Clarins Double Serum Complete Age Control Concentrate Duo
16. Kiehl’s Rare Earth Deep Pore Minimizing Cleansing Clay Mask
17. Lancôme Tonique Confort
18. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Duo
19. IPSA The Time Reset Aqua
20. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
At a glance
- June 2022 shows month-on-month position movements from the May Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches June 2022
1. Chanel Chance Eau Tendre edt
2. Jo Malone London Wild Bluebell edc
3. Hermès Un Jardin sur le Nil edt
4. YSL Black Opium edp
5. Dior Miss Blooming Bouquet edt
6. Bvlgari Pour Homme edt
7. Chanel Bleu de Chanel Homme Spray edt
8. Byredo Rose of No Man’s Land edp
9. Hermès Terre d’Hermès edt
10. Jo Malone London Wood Sage & Sea Salt edc
11. Tom Ford Oud Wood edp
12. YSL Mon Paris edp
13. Acqua Di Parma Mirto di Panarea edt
14. Chanel Bleu de Chanel edp
15. Dior J’adore edp
16. Chanel Chance Eau Fraiche edt
17. Chanel Coco Mademoiselle edp
18. YSL Libre edp
19. Jo Malone London English Pear & Freesia edc
20. Chanel Gabrielle edp
At a glance
- June 2022 shows month-on-month position movements from the May Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches June 2022
1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Lindt Assorted Napolitains Carrier Box 250g
4. Nestlé Classic Mint Chocolate Thins 400g
5. Godiva Grand Coeur Iconique
6. Lindt Swiss Milk Chocolate Thins 200g
7. Nestlé Swiss Tablet Dark Chocolate Tablet 300g
8. Kinder Surprise
9. Godiva Gold Ballotin Box 210g
10. Ferrero Rocher 24 Piece Gift Box
11. Toblerone Tiny Milk Bag Gold
12. Milka Mix Napolitains 340g
13. Godiva Truffles 16pc 230g
14. Toblerone Tiny White Bag 272g
15. Lindt Tube Assorted 400g
16. Nestlé Swiss Milk Chocolate Tablet 300g
17. Godiva Tower Napolitains Medium 450g
18. Lindt Swiss Thins Dark 200g
19. Nestlé SWISS Milk Chocolate with Fruit & Nuts Tablet 300g
20. Lindt Gold Bar 300g Milk
At a glance
- June 2022 shows month-on-month position movements from the May Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches June 2022
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Rolex Submariner Date Oyster 41mm, Oystersteel
4. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
5. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
6. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
7. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green dial
8. Cartier Ballon Bleu de Cartier watch 36 mm, steel
9. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
11. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and yellow gold
12. Omega De Ville Prestige Quartz, 27.4 mm, steel
13. Omega Constellation Quartz 24mm, steel,gold
14. Jaeger-LeCoultre Reverso One, Stainless steel
15. Rolex Cosmograph Daytona, Oyster, 40mm
16. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
17. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Black
18. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
19. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
20. Cartier Ballon Bleu de Cartier, 33 mm, steel, pink
At a glance
- June 2022 shows month-on-month position movements from the May Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches June 2022
1. Louis Vuitton Non Speedy
2. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
3. Louis Vuitton NéoNoé Rose Poudre
4. Louis Vuitton Neverfull MM Beige
5. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
6. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
7. Gucci GG Marmont matelassé mini bag
8. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
9. Louis Vuitton Pochette Felicie
10. Chanel Classic Handbag, lambskin, black
11. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
12. LV Speedy Bandoulière
13. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
14. Louis Vuitton Cannes Monogram Reverse
15. Louis Vuitton Nano Noé
16. Louis Vuitton Pochette Accessoires
17. Louis Vuitton Pochette Métis Monogram Reverse Canvas
18. Celine Teen Triomphe Shiny Calfskin Black
19. Gucci Dionysus GG Supreme super mini bag
20. YSL Niki Baby chain bag in crinkled vintage leather black
At a glance
- June 2022 shows month-on-month position movements from the May Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches June 2022
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Tiffany T smile pendant in rose gold, small
5. Cartier Love wedding band, rose gold
6. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
7. Cartier Love bracelet, SM rose gold
8. Cartier Love bracelet, rose gold
9. Cartier Love necklace, 2 diamonds, yellow gold
10. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
11. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
12. Bvlgari B.zero1 Necklace, rose gold, diamonds
13. Cartier Love necklace, rose gold
14. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
15. Cartier Love bracelet, 4 diamonds, rose gold
16. Van Cleef & Arpels Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
18. Cartier Love wedding band, 1 diamond, rose gold
19. Chaumet Jeux de Liens pendant
20. Van Cleef & Arpels Alhambra pendant, yellow gold, onyx
