UK. Avolta has partnered with Manchester Airports Group (MAG) to launch the dynamic Depart from the Everyday summer campaign at Manchester Airport.
Launched to coincide with the peak summer travel period, Depart from the Everyday has transformed the World Duty Free walkthrough store with a series of vibrant pop-ups inspired by a summer beach party.
As reported, The Moodie Davitt Report was on location for the launch of the campaign at London Stansted Airport on 13 July.
At Manchester Airport, travellers can enjoy big discounts on summer travel essentials from beauty to spirits, confectionery and fashion during the activation’s 12-week run.
Impactful archways, oversized props and bold graphics throughout the store serve as the striking backdrop for the summer campaign, which aims to bring an Ibiza beach club atmosphere to life.
An airport baggage claim-themed in-store bar area serves free samples of spirits while offering added gamification with the ‘Make Your Luggage Full of Liquors’ digital game.
Several World Duty Free brands, across various categories, are participating in the promotion with immersive experiences that cater to all five senses. It is being supported by a vibrant OOH media campaign throughout both airports.
Avolta UK Commercial Director Eve Fifer commented: “Depart from the Everyday is fully aligned with our Destination 2027 strategy and focused on making travellers happier. We know that people want to maximise their holiday experiences at every stage of the journey, and at Avolta we strive to make the time spent in our stores as exciting as the destination.
“For the next three months, travellers visiting Manchester and Stansted airports will be able to kick start their getaway with interactive and memorable events, makeovers and sampling sessions, and fabulous summer offers.
“We’re delighted to be able to work in close partnership with our colleagues at MAG to bring this vibrant campaign to life for the many passengers set to visit the airport this summer and are confident that customers will love everything it has to offer.”
Manchester Airports Group Retail Director Stansted Airport Stephen Martin added: “MAG, through our airports at Manchester and London Stansted, are proud to support the UK Avolta team with an exciting summer campaign, that will offer specifically curated brands and promotions to our customers.
“We are expecting another record year of passenger volume through our airports, so that provides Avolta with the perfect opportunity to deliver this colourful programme.
“MAG and Avolta continue to enjoy a long and very successful partnership across our airport terminals, and we wish them every success with its fun and exciting new Depart from the Everyday campaign.” ✈
