USA. Airport Out of Home advertising specialist Departure Media has secured a contract to manage all advertising operations at Bradley International Airport, Connecticut, effective 1 January.
The agreement follows a competitive tender and represents a key step in the advertising company’s expansion into the Northeastern market, building on its Midwest presence at Kansas City and Des Moines airports.
Under the deal, Departure Media will manage a comprehensive media programme at the Connecticut hub, including both digital and static installations.
The partnership will drive the modernisation of advertising at the airport, featuring a blend of static and digital campaigns, expanding from one location to four across the terminal.
The digital component enables animated content without losing clarity, resulting in what is described as a “cool and modern” advertising package. Nanolumens will provide the digital towers, marking a major upgrade and opening new sponsorship opportunities.
Departure Media Founder and CEO Leslie Bensen said: “It is truly a testament to the faith put in us by Bradley International Airport that they have chosen to partner with us. Our creativity, customer service, and design flair make us the perfect partner to update and enrich Bradley’s advertising landscape.
“We share our enthusiasm with the airport operator and a commitment to refreshing the advertising programme. On a more personal note, it is a proud moment for Departure Media as we move into one of the Nielsen top 40 Designated Market Areas, an achievement which would not be possible without the hard work of every person at Departure Media.”
Connecticut Airport Authority A.A.E. Executive Director Kevin A. Dillon added: “The advertising programme at Bradley International Airport is important in not only driving non-aeronautical revenue, but also in reflecting Connecticut and our region. We look forward to working with Departure Media’s experienced team and bringing their expertise to the airport.” ✈
