FRANCE. Spanish fashion brand Desigual has partnered with Société de Distribution Aéroportuaire (SDA) to launch a series of French-themed pop-up animations at Paris Charles de Gaulle Airport.
The four pop-up locations feature a number of Parisian touches, marking the first time Desigual has created bespoke, sense-of-place merchandising.
The specially selected product assortment includes 100 best-selling SKUs from Desigual’s fashion, apparel, leather and accessories ranges.
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This is the first time Desigual has created bespoke, sense-of-place merchandising |
Desigual Head of Travel Retail Marco Gadola commented: “The pop-up format perfectly echoes the playfulness and innovation which is at the core of the Desigual brand. It has been great to partner with SDA to bring these qualities to life at a number of specially selected locations and the response from customers has been extremely positive. This is an initiative we will look to build on as we continue on our mission to grow our vibrant presence in travel retail.”
SDA Chief Executive Officer Guy Bodescot added: “Differentiation of our offer is something we are continually striving to deliver. This initiative with Desigual has offered our shoppers something new with added sense of excitement into our retail experience at Paris Charles de Gaulle. We’re delighted not only with the creativity on show, but also the sales productivity, once again showing how versatile and effective our pop-up formats can be.”
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The product assortment includes 100 best-selling SKUs from Desigual’s wide-ranging collection | |
