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“Royal Jordanian Airlines is committed to its duty free programme, allowing us to carry out new and innovative ways to launch, stimulate and grow the business“ |
Benny Klepach Chairman & CEO DFASS Group |
JORDAN. DFASS Group has secured an exclusive duty free partnership with Royal Jordanian Airlines, the flag carrier of Jordan, following a tender.
Miami-based DFASS Group, the world’s largest global inflight duty free specialty retailer, will launch what it described as a “unique programme” appealing to the needs and desires of the Royal Jordanian Airlines customer”.
DFASS said it will leverage its history of continually investing in and providing “state-of-the-art” technology and infrastructure to benefit Royal Jordanian and its passengers.
DFASS said it was chosen following a “rigorous” Request for Proposals (RFP), during which numerous factors were evaluated, including use of information technology, creative sales & marketing plans and access to prestige products, together with a global operational infrastructure.
“DFASS Group has the unique ability to deliver product, marketing and technology to generate a powerful inflight duty free program,” said Royal Jordanian President & CEO Captain Suleiman Obeidat.
“Royal Jordanian’s objective to sell duty free goods onboard is an added value to the services it offers its passengers. This time-saving shopping experience will enable our passengers to buy their needs at competitive prices.”
“Royal Jordanian Airlines is an important partner for DFASS Group and we are pleased to commence the relationship and relaunch their inflight duty free sales,” said DFASS Group Chairman & CEO Benny Klepach.
“Royal Jordanian Airlines is committed to its duty free programme, allowing us to carry out new and innovative ways to launch, stimulate and grow the business. This type of partnership is integral to the success of any inflight programme.”
“DFASS has developed strategic sales and marketing plans that have identified areas of tremendous opportunity for our customers,” said DFASS Americas – EMEA President and COO Saul Hyatt. “Royal Jordanian flies to 56 destinations. DFASS will develop multiple retail service opportunities that will support Royal Jordanian’s customer base not only today but well into the future.”
With its vision “To be the airline of choice connecting Jordan and the Levant with the world”, Royal Jordanian operates a modern fleet comprising 27 aircraft, serving 56 direct destinations spanning four continents.
