DFS Group has teamed up with L’Oréal Luxe Travel Retail Asia-Pacific and L’Oréal Luxe Travel Retail Americas to introduce Clarisonic in seven locations worldwide, marking the skin care brand’s first entry to travel retail in North America and Asia. The highly anticipated line will also soon launch in Europe with another leading travel retailer [further details to follow soon].
Described as representing a novel, technology-based approach to beauty, Clarisonic employs a sonic cleansing method with patented oscillation technology that claims to cleanse skin up to six times more effectively than manual cleansing.
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DFS will retail four beauty cleansing devices, five precision-design brush heads and a variety of specially-formulated cleansers |
DFS will retail four beauty cleansing devices, including a limited edition Chinese Year of the Horse PLUS model, which Clarisonic has developed in response to the demands of its Asian clientele. The retailer will also offer five precision-design brush heads and a variety of specially-formulated cleansers.
DFS believes that Clarisonic, claimed to be one of the top-rated beauty brands in the US, will appeal to the discerning needs of its travelling customers globally.
“We are very excited to be introducing Clarisonic to world travellers in Asia and the US,” said DFS Group President of Global Merchandising Harold Brooks. “This sets another industry benchmark as we are the first travel retailer to carry Clarisonic’s innovative beauty technology worldwide. The new counters confirm the depth of our relationships with some of the world’s most sought-after brands, and our ability to showcase innovative products to travellers in both luxurious downtown and airport shopping locations.”
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The Clarisonic store in DFS Galleria Waikiki in Hawaii |
Clarisonic is already available at DFS Group’s airport concessions at Hong Kong International Airport (HKIA) and its Waikiki Galleria in Hawaii.
In September, DFS will introduce Clarisonic at Los Angeles International Airport (LAX) and at DFS Galleria Sun Plaza in Hong Kong. At LAX’s Tom Bradley International Terminal, Clarisonic will retail at DFS’ newly-renovated beauty floor, said to be the largest in the US, while at DFS Galleria Sun Plaza, DFS will establish Clarisonic’s first fully-personalised flagship travel retail counter in Asia. In the winter, Clarisonic counters will also open at the DFS Galleria Macao at The Shoppes at Four Seasons and T Galleria Hysan Place in Hong Kong.
“We are delighted to select DFS as our travel retail partner in North America and Asia as we expand our footprint worldwide,” said Clarisonic General Manager of International Business Development Laurent Kreutz. “As a result of our partnership with DFS, over the course of a few short months, an unprecedented number of travellers will be able to experience for themselves the difference that Clarisonic makes.”
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