MACAU, CHINA. DFS Group is celebrating the first anniversary of the T Galleria by DFS, Shoppes at Londoner Macao with the Little Luxury Stars children’s fashion event in partnership with Sands Lifestyle.
Little Luxury Stars is a family-friendly campaign that features a children’s fashion show, a range of limited-time shopping privileges and engaging in-store promotions. The T Galleria by DFS, Shoppes at Londoner Macao has also been transformed with colourful animals, inspired by London Zoo.
On 9 December, 20 mini fashionistas walked the runway showcasing the latest children’s fashion and accessories from the store. The children’s fashion show was followed by a ribbon-cutting ceremony and dance performance, which featured children dressed as British Royal Guards and various animals.
The brands on show included Balmain, Bonpoint, Boss, Chloe, Givenchy, Kenzo Kids, Moncler, Moschino, Stella McCartney and Versace Kids.
“We are delighted to celebrate the first anniversary of our store opening at The Londoner Macao and are thrilled to partner with Sands Lifestyle on launching the first Little Luxury Stars Kid’s Fashion Show in Macau,” commented DFS Group President of Hong Kong and Macau Johan Pretorius.
“We take our brand promise seriously in being our customers’ personal guide to a world of luxury. Shoppers looking to indulge during this festive season can count on us to deliver an unforgettable curated experience when shopping at DFS The Londoner Store.”
DFS Group is also offering various winter promotions and rewards activities to add festive cheer during the peak holiday gifting season across its over 120 leading brands.
As reported, the T Galleria by DFS, Shoppes at Londoner Macao offers over 50 beauty brands, 36 watch and sunglasses brands, and more than 40 kids fashion and toy brands, covering a total area of over 22,000 sq ft. The retailer described it as “the epitome of a family-centric shopping destination” that combines luxury shopping experiences and high-end lifestyle events, accentuating DFS Group’s long-term partnership with Sands China.
The retail activations include an Exclusive Lucky Capsule Game, which gives shoppers the chance to win a hotel stay and shopping vouchers including a MOP$28,888 (US$3,500) e-coupon.
A Magical Shopping Spree promotion is available for Sands Rewards members until 1 January. For every MOP$20,000 (US$2,400) or more spent at the Sands Shoppes Macau, members can earn up to MOP$88,000 (US$10,000) in Rewards Dollar vouchers and a complimentary stay at The Grand Suites at Four Seasons.
In addition, the partners are running a series of special family-friendly events including performances by Santa Claus and Royal Guards, animal mask painting workshops, balloon animals and many more.
Sands China Senior Vice President of Retail Timothy Jones added: “At Shoppes at Londoner, a premium lifestyle mall with a family focus, we are always looking to exceed shoppers’ expectations by arranging special promotions and events. With Christmas just around the corner, this is the perfect time to launch Little Luxury Stars, providing shoppers with a host of on-trend ideas for fashionable gifts.
“I would like to thank DFS for their invaluable support in making this inaugural fashion event so engaging and rewarding for the entire family. Following the kick off of this fashion extravaganza, Harry Potter: The Exhibition will open on 15 December at The Londoner Macao, giving visitors even more family-friendly options.” ✈
