DFS Group launches colourful Lunar New Year campaign across downtown store network and online : Moodie Davitt Report

**DFS adds a festive flavour to its store network through the Lunar New Year period**

ASIA PACIFIC. Leading luxury travel retailer DFS Group has launched its Lunar New Year campaign with a series of exclusive offers, in-store activations and interactive online activities.

From now through to 28 February, DFS and brand partners are welcoming ‘The Year of the Ox’ at selected downtown T Galleria locations worldwide and online at DFS.com.

“Lunar New Year is traditionally a time for family, friends, giving, happiness and good fortune. Through this year’s Lunar New Year campaign, we hope we can share the joy of this auspicious holiday with our customers and help them celebrate the new year and treasure these special moments with their loved ones,” said DFS Executive Vice President Global Marketing and Beauty Merchandising Christophe Marque.

The retailer has developed a curated list of products across its luxury pillars – Beauty and Fragrances, Fashion and Accessories and Watches and Jewelry. DFS will also host a Lunar New Year livestream event on 9 February at 7:00pm Hong Kong time (UTC+08:00) for special offers and exclusive products from Chopard, Hennessy and more.

DFS will also host a range of activities in-store for customers to experience local traditions including lion dances, visits from the God of Prosperity and lucky red packets as well as special promotions and games for a chance to win prizes.

Before the Year of the Ox begins, DFS is inviting customers to set their intentions for the new year using DFS’ own New Year’s resolutions generator and send greetings of happiness, luck and prosperity to receive good wishes in return with specially created stickers and filters for Instagram, WeChat and WhatsApp.