HONG KONG, CHINA. Luxury travel retailer DFS Group has unveiled its annual Lunar New Year campaign, inviting customers to ‘Hop into good fortune’ in the Year of the Rabbit.
The extensive promotion, which runs until 28 February, features a festive curation of Lunar New Year gift boxes and other exclusive offers.
Assisted by dedicated holiday gift guides, shoppers can choose from a wide variety of products among DFS’ luxury pillars. These include beauty and fragrances, fashion and accessories, food and gifts, watches and jewellery and wines and spirits.
The ‘Say Hello To A New You’ line-up includes beauty products, watches, jewellery, and home and wellness indulgences.
At a traditional time of reunion, customers can also choose from the ‘Bountiful Giving’ collection of affordable beauty, fashion and accessories, wines and spirits, and kidswear. ‘Share Your Luck’ ideas include food, gifts, wines, spirits, beauty and fragrances, and home and wellness items.
“This Lunar New Year, we invite our customers to kick-start the Year of the Rabbit with us through perfect gifts and festive celebrations to enjoy with loved ones,” said DFS Group Executive Vice President Digital Ventures and Marketing Long Chiu. “We hope to share the joy of this auspicious holiday by providing an abundance of delightful surprises to create new holiday memories.”
To enhance the festive holiday mood, DFS is featuring Fortune Rabbits hopping through the DFS luxury festive playground to welcome shoppers. The luxury travel retailer is also inviting guests across its store network to join the Fortune Rabbit Scavenger Hunt for the chance to win a complimentary Fortune Rabbit NFT in DFS World.
To complete the Lunar New Year celebrations, DFS is showcasing local traditions including lucky fai chun calligraphy, lion dances and visits from the God of Fortune.
DFS is also inviting customers to continue shopping in the metaverse by visiting DFS World for interactive experiences and other offers. Upon reaching a designated spending amount in-store or online, guests received DFS limited-edition red packets featuring the Fortune Rabbits. ✈
