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First in Asia: DFS creates a compelling showcase for Absolut Watkins vodka in Singapore Changi Airport |
SINGAPORE. Absolut Watkins, the new limited-edition vodka exclusively for travel retail, was launched to the Asian market at DFS Group stores in Singapore Changi Airport in February and will be rolled out in Hong Kong, Thailand, Malaysia and Korea throughout March 2011.
“DFS is honoured to have been the first in Asia to launch the new Absolut Watkins at Changi Airport,” said DFS Director of Merchandise Brooke Supernaw.
“Absolut is a brand which consistently delivers innovative products and it is exciting to have the privilege of executing this multi-flavour Absolut product launch. We are confident that this unique flavour and limited-edition bottle will be a great success at Changi and globally at DFS.”
Absolut Watkins has a freshly ground coffee flavour with notes of almond, caramel and warm chilli.
The detailed image on the limited-edition bottle is created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barneys, as well as for magazines such as Vogue and The New Yorker.
