INTERNATIONAL. DFS Group has launched its 2024 holiday campaign, ‘Let the Party Begin’, at DFS locations in Hong Kong, Macau and Okinawa, and North America (Los Angeles).
The campaign promises a season of curated gifts, exclusive offers and immersive experiences.
DFS stores in participating locations have been transformed into magical holiday wonderlands, complete with festive décor, vibrant holiday-themed activations and seasonal offers.
In Hong Kong, Bulgari and Piaget have revealed elegant revamped boutiques, soon to be joined by Cartier; while Van Cleef & Arpels has unveiled a dazzling new-look store in Macau.
Notable experiences include the holiday-themed teamLab Future Park in Okinawa, celebrating its first anniversary this year, and The Macallan’s 200-year celebration at Los Angeles International Airport.
From 14 December to 1 January, DFS CIRCLE members shopping at selected DFS locations in Hong Kong and Macau can participate in the interactive ‘Naughty or Nice’ game.
For net purchases of HK$/MOP 888 (US$111) or above, customers have the chance to win dining vouchers and capture moments with holiday-themed backdrops.
DFS offers a thoughtfully curated selection of gifts designed to suit every taste, occasion and budget. Highlights include beauty essentials such as Benefit’s Chocolicious Cheeks and Blush, fine spirits such as The Macallan’s TIME : SPACE Mastery and lifestyle accessories, including the festive Jellycat Christmas Collection among others.
In addition to gifting, DFS encourages customers to prioritise selfcare during the busy holiday season.
Shoppers can indulge in luxurious beauty services, including spa treatments, fragrance discovery, VISIA skin analysis and flash makeup services.
Customers can take advantage of exclusive payment promotions, including up to HKD/RMB 200 with Alipay and an 8% rebate with Mastercard, available until 25 January.
DFS CIRCLE members are treated to an array of additional benefits and exclusive offers.
To further elevate convenience, DFS offers virtual personal shopping services in both Chinese and English, ensuring a seamless and tailored experience. ✈
