Diageo Global Travel and Middle East (GTME) and Société de Distribution Aeroportuaire (SDA) have opened a Johnnie Walker Blue Label Blended Scotch Whisky boutique at Paris Charles de Gaulle airport. The boutique opened last month and will run until the end of this month.
Located in Terminal 2E, Gate M, the boutique is the first of a series of pop up boutiques planned for airports worldwide. Exact locations will be disclosed at a later date.
The boutique features a tasting bar where travellers can touch, taste and smell the elements that make up the Johnnie Walker blend.
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Travellers can experience the aromas and taste of the blended whisky at a tasting bar within the pop up boutique |
The boutique features three walls on a curved structure. The first showcases how the Johnnie Walker Blue Label is aged in rare casks. The second focuses on the craftsmanship behind Johnnie Walker Blue Label and the third wall features a video animation to show how the blended whisky is produced.
Customers who purchase a bottle of Johnnie Walker Blue Label can have it engraved with a personal message free of charge.
Diageo Global Travel and Middle East Global Marketing Director Steve White said: “This pioneering multi-sensory boutique follows the success of the outstanding Johnnie Walker Blue Label galleries in London, Miami and Changi. Through this launch and the other installations planned for airports around the globe, we are strengthening our commitment to innovation in travel retail by delivering a unique luxury shopping experience.”
SDA Core Business Marketing Director Sandrine Mercier added: “We are glad to offer our consumers a truly unique experience in our BuY Paris Duty Free flagship store. This pop-up store enables them to discover new, unique and exceptional offers that strengthen our “˜Ultimate shopping experience’ positioning, which sets us apart from other airports.”
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The three curved panels of the Johnnie Walker Blue Label boutique introduce the blend of whisky to travellers at Paris Charles de Gaulle airport |
