Diageo Global Travel names Sara Springer to Board

Strategic appointment: Sara Springer joins the Board of Diageo Global Travel as Innovation Director

UK. Diageo Global Travel (GTME) has strengthened its Executive Board with the appointment of Sara Springer as Innovation Director.

Expressing his delight at the appointment, GTME Managing Director Diageo Phil Humphreys said: “Sara has shown remarkable leadership of the innovation function within GTME for more than three years.

“Passion, commitment and energy have always been hallmarks of her approach and it’s unthinkable that GTME could achieve its goals without a strong voice for innovation and gifting at our top table and Sara has clearly earned her place there.”

Humphreys has always contested that innovation and gifting are central to Diageo’s ambition to double the liquor category.

The recent successes of Baileys Coffee, The John Walker and Johnnie Walker Double Black, in conjunction with significant developments in gifting, were given as examples of Springer’s impact on the business.

Springer said: “I’m thrilled to have the opportunity to lead our ambitions in innovation and gifting as part of the senior strategic team in GTME. I’m truly motivated by having such an enviable portfolio of brands and a great team ready to continue their development and the way in which they are presented.”


Diageo launches Johnnie Walker Double Black line extension into travel retail – 12/01/10

Diageo and Lir drive pioneering cross-category initiative at The Loop in Dublin Airport – 08/01/10

Diageo team paints the globe Baileys red – 03/12/09

Suppliers alone cannot fund “˜Trinity’ promotions says Diageo’s Phil Humphreys – 26/11/09

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