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Johnnie Walker House Mumbai is the first such opening in travel retail |
Diageo Global Travel is opening two Johnnie Walker House showcase stores in travel retail – one in Mumbai, India and another in Taipei, Taiwan. These follow openings of the concept in Beijing, Shanghai and Seoul (domestic markets).
The new Johnnie Walker Houses are designed to educate travellers through engaging experiences around the leading Scotch brand.
Travellers can learn about the history of Johnnie Walker through a number of specially created wall installations; and in deluxe mentoring spaces specialist brand ambassadors will help them to touch, taste and smell the elements that make up the liquid.
To celebrate the inauguration of the Houses, a limited edition bottle of Johnnie Walker Blue Label has been created. The Johnnie Walker House Art Collection – Mumbai Edition will be exclusively available at Mumbai International Airport.
Diageo Global Travel and Middle East Managing Director Doug Bagley said: “We are delighted to bring not one, but two Johnnie Walker Houses to life in partnership with our customers in key travel retail channels globally. This reinforces our long-term commitment to providing travellers with a luxurious, unparalleled shopping experience in one of the fastest-growing retail channels worldwide. Both airports are key travel hubs, handling a combined 63 million passengers a year which make them perfect locations for Johnnie Walker Houses within our burgeoning industry. We are confident that they will surprise and delight consumers with an unmatched retail space and deliver a luxurious shopping experience.”
Johnnie Walker Houses Global General Manager Lawrence Law said: “I’m delighted to see the extension of the Johnnie Walker Houses into travel retail. It’s a move that highlights the esteem with which we hold our commercial travel retail partners. We believe it’s important to immerse consumers in our brand and these houses will provide them with the first luxury retail experience beyond our flagship Johnnie Walker Houses.”
Johnnie Walker House Mumbai
The Johnnie Walker House Mumbai, in collaboration with DFS Group and Flemingo International, launched today (2 September). It is located in the Departures concourse of Terminal 2 of Chhatrapati Shivaji International Airport. The exclusive The Johnnie Walker House Art Collection – Mumbai Edition is on offer there. The special bottle shows an interpretation of the original Johnnie Walker journey from Scotland to India in 1883 and reflects the whisky’s heritage as one of the world’s first international brands.
Diageo India Managing Director Abanti Sankaranarayanan said: Johnnie Walker is the iconic luxury Scotch in India. In line with consumers’ desire for unique experiences and evolving taste palates, we launch the Johnnie Walker House at Mumbai International Airport. The Johnnie Walker Houses are our global embassies for luxury Scotch whisky and we are proud to extend this world class experience to our Indian consumers.”
Mumbai Duty Free Managing Director Manishi Sanwal said: “We are delighted to offer exciting retailer opportunities to customers departing Mumbai Chhatrapati Shivaji International Airport. With the innovative Johnnie Walker House, we are certain world travellers will discover a stimulating and unique offer within our store.”
Johnnie Walker House Taiwan
The Johnnie Walker House Taiwan, launching late September 2014, will be located in the Departures concourse immediately after immigration at Terminal 2 of Taoyuan International Airport, Taipei. The brand first traded in Taiwan in 1925. Within, travellers can purchase a range of unique, exclusive whisky collections that are exclusively available at the location.
A spokesperson from Everrich Duty Free said: “We are pleased and proud to partner with Diageo Global Travel to launch the Johnnie Walker House Taiwan. Our customers are looking for luxury shopping spaces that combine innovation, exceptional service and unique experiences – the Johnnie Walker House encapsulates all that we want to offer our distinguished clientele.”
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Diageo Global Travel and Middle East Managing Director Doug Bagley hails the opening of Johnnie Walker House Mumbai today |
Starting this month, all consumers will be able to access a copy of Johnnie Walker House Edit, a commissioned quarterly title that brings together curated content from contributors, stylists, photographers and creative talent, which will also be available to patrons of the newly launched properties. The periodical’s first edition explores the subject of fame and its relationship with affluence across art, design, literature, music, drama and the epicurean world. The title is also available digitally via Magzter.
Johnnie Walker Houses are an exclusive collection of Scotch whisky embassies outside Scotland. The brand pioneered its first House in Shanghai, China in 2011, followed by Beijing, China in 2012 and Seoul, South Korea in 2013.
