SINGAPORE. Edrington Group-owned The Macallan has teamed up with Lotte Duty Free to unveil the TIME : SPACE Collection at Singapore Changi Airport.
The collection, first revealed in September at The Heart of The Spirit event in Singapore, is now available at the Departure Hall of Terminal 3.
The launch forms part of the single malt Scotch whisky brand’s 200th anniversary campaign rolling out in global travel retail at key airports.
The collection comprises two rare releases including TIME : SPACE – a dual-chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt which is the first released from the brand’s new distillery (2018).
The second release, TIME : SPACE Mastery (RRP SGD1,850/US$1,400), is a unique single malt drawing inspiration from past whisky masters and crafted from 14 cask types, creating a layered complexity of aroma, texture and flavour.
The expressions reflect The Macallan’s commitment to craftsmanship and creativity, emphasising a strong connection to nature. Both releases symbolise nature’s role in protecting the future while merging the past and future in a time-travel concept.
The launch is highlighted by an immersive pop-up featuring both TIME : SPACE Mastery and The Macallan Colour Collection, the brand’s travel-exclusive range of rare age-statement whiskies – 12, 15, 18, 21, and 30 Years Old single malts, along with other premium offerings such as The Macallan M Collection.
The pop-up, which debuted on 13 November, will be open until 12 January, allowing travellers to experience the brand’s history and heritage, as well as the limited-release bottling.
The animation features red spikes to depict nature’s protection of its future and to reflect the brand’s connection with the natural world.
Key features include an immersive virtual-reality experience, The Heart of the Spirit, using a cutting-edge headset to explore The Macallan, along with other brand discovery areas.
Purchases come with exclusive gifting rituals, while tasting opportunities for rare whiskies are available.
Edrington Global Travel Retail Regional Managing Director Jeremy Speirs said: “This year is truly an exceptional year for all of us at The Macallan. For two centuries, we have committed to the mastery of wood and spirit and have honed our craftsmanship to the point of perfection; and we will continue to do so in the years to come.
“We are proud of what we have achieved and are pleased to honour it with the exclusive TIME : SPACE Collection. It is our way of celebrating this milestone, offering our customers something unique and to thank them for their years of support.
“Together with our longstanding partners at Changi Airport Group and Lotte Duty Free Singapore, we are thrilled to share this momentous occasion with travellers from around the world and immerse them in the rich history, heart and spirit of The Macallan.”
TIME : SPACE Mastery Lead Whisky Maker Euan Kennedy said: “Inspired by past masters, we have explored the full extent of our warehouses to capture the complex influences of cask seasoning, oak origin, cask size and distillery character in one incredibly special bottle of whisky – with the elegance provided by European oak sitting at its heart.”
The whisky, drawn from The Macallan’s inventory, features influences from European oak and American oak sherry-seasoned casks, American oak bourbon casks and refill casks, offering complex layers of aroma, flavour and texture. This expression highlights The Macallan’s expertise and commitment to its craft.
The liquid is housed in a specially crafted circular vessel, which Edrington said “symbolises the circle of life and the ongoing journey from the past to the future”.
The case combines a subtle exterior with a striking red interior, where 200 spikes, representing the bicentennial year, symbolise nature’s protection of what’s valuable. The origami-inspired design underscores the brand’s commitment to preserving its whisky.
Changi Airport Group Head of Airside Concessions Chandra Mahtani said: “We are honoured to have The Macallan launch its first TIME : SPACE Collection pop-up in Southeast Asia at Changi Airport.
“Unique and memorable retail experiences are a quintessential part of the Changi Experience, and we hope that travellers who visit this activation will be truly taken on a journey back in time to encounter and celebrate the finest of what The Macallan has to offer.”
Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu added: “We are glad to celebrate this special occasion with The Macallan, who has been a wonderful partner in giving our customers the very best in terms of product and brand experiences.
“The Macallan TIME : SPACE Collection pop-up is an interactive outpost that is not only magnificent but holds great significance to the brand, and we are thrilled for our customers traversing through the airport to immerse themselves in the brand story and savour the exceptional whisky from The Macallan for themselves.” ✈
