Diageo Global Travel and Middle East has released a limited edition design of its John Walker & Sons King George V blended Scotch whisky as a travel retail exclusive in time for Chinese New Year.
The edition marks the 80th anniversary of the awarding of the Royal Warrant to John Walker & Sons and the limited edition pack is described as a celebration of 1930s craft.
It is available in travel retail outlets for a limited time of six months, at a recommended retail price of US$494.
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The packaging is said to evoke the art deco style of the 1930s |
The limited edition pack has a burgundy finish featuring an intricate motif and gold chandelier print, in keeping with the art deco style of the time, with colours that are said to emphasise “the regal nature of the super-premium whisky” according to the brand owner.
John Walker & Sons King George V blend is crafted using whiskies from distilleries in existence at the time of King George V, including casks of Port Ellen single malt from the Isle of Islay. The 1930s was the period when John Walker & Sons was first granted the Royal Warrant as a supplier to the Royal Household. The Royal Warrant is regarded as a mark of quality and excellence and is a status that John Walker & Sons continues to hold today.
Diageo GTME Head of Johnnie Walker Marketing Gillian Naylor said: “To mark the 80th anniversary, we are proud to present a special limited edition design of this exquisite, hand-crafted blend exclusively for luxury travellers. The limited edition pack expresses the unique heritage of this remarkable blend and is the perfect gift, not only for Asian travellers during Chinese New Year, but for all discerning whisky consumers.”
Johnnie Walker Master Blender Jim Beveridge said: “John Walker & Sons King George V is a highly distinctive, commemorative blend of rare and prestigious whiskies. It has an immense structure that has been hand-crafted to combine big flavours and a profound, mellow smokiness with elegance and depth.”
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The new edition will remain a travel retail exclusive for six months |
