TAIWAN. Diageo Global Travel & Middle East’s Johnnie Walker House at Taipei Taoyuan International Airport Terminal 2 is now fully operational. Its official opening was in September 2014. As previously reported, the showcase store is designed to educate travellers through engaging brand experiences.
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The Striding Man greets travellers at the Johnnie Walker House entrance |
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Described as a multi-sensory embassy for luxury blended Scotch whiskies, the store offers travellers the opportunity to purchase rare, luxury whiskies only available in Johnnie Walker Houses. These include the John Walker & Sons Master Blenders Collection, Alexander Walker and Sir Alexander Walker Editions, as well as the Commemorative 1949 Edition.
In addition, the Taoyuan Airport Johnnie Walker House incorporates a deluxe tasting bar, where specialist brand ambassadors take travellers on a sensorial journey to touch, taste and smell the elements that make up Johnnie Walker. There is also an option to purchase an engraved Johnnie Walker Blue Label bottle.
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Travellers are invited to immerse themselves in the brand’s history, and sample its liquids |
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Other store highlights include a luxury blending zone, where travellers can immerse themselves in the flavours and aromas of Johnnie Walker whiskies through interactive digital technology, and a heritage wall that brings to life the Johnnie Walker journey from Scotland to Taiwan, where it first traded in 1925.
Lastly, the store offers travellers the opportunity to purchase a limited-edition Big Bang Aero Johnnie Walker House watch. This was created in partnership with luxury Swiss watch manufacturer Hublot, exclusively for Johnnie Walker Houses.
