Diageo has released the second of three blends in its new travel retail exclusive range for premium blended Scotch whisky Johnnie Walker. Inspired by the Central and South American trade route taken by John Walker & Sons agents, Johnnie Walker Explorers’ Club Collection – The Gold Route is available worldwide in travel retail.
The launch follows the unveiling of the first product in the range, The Spice Road, at the TFWA World Exhibition last year. The third and final variant in the current series, The Royal Route, will be available later this year.
Diageo Global Travel and Middle East Marketing Director Steve White said: “Johnnie Walker Explorers’ Club Collection – The Gold Route is a premium blend made exclusively for travel retail. It is a whisky to remind intrepid travellers of their own journeys and inspire them to plan new voyages, a whisky rooted in the travel DNA of Johnnie Walker.
“This second variant follows hot on the heels of the Johnnie Walker Explorers’ Club Collection – The Spice Road, which has seen great success to date. Together this unique collection of exclusive blends signifies our commitment to our highly valued travel retail customers.”
Johnnie Walker Master Blender Jim Beveridge explained that the blend of fine aged whiskies matured in American oak casks was inspired by the magnificent scenery and diverse cultures of the Central and South American trade route; on the nose is a mix of bananas, mango and pitaya, with pineapple, guava, passion fruit and raisins balanced by charred peaty notes on the palate.
Johnnie Walker Explorers’ Club Collection – The Gold Route has a recommended retail price of US$95.
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l-r: Diageo Global Travel and Middle East Marketing Director Steve White, Johnnie Walker Brand Ambassador Jonathan Driver and Diageo Global Travel and Middle East Managing Director Roland Abella |
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