Belgian jewellery and diamond specialist Diamanti Per Tutti (DPT) has opened its first travel retail-dedicated boutique, at T Galleria by DFS, Hong Kong, Canton Road.
The 12sq m kiosk was designed and built by creative retail marketing agency, Filtr/Qingwa. The space opened on 20 November 2020 to feature DPT’s travel retail exclusive Wanderlust collection of sterling silver pieces handset with natural diamonds.
The boutique follows listings for the brand with several major Asian carriers, including Singapore Airlines, and in other DFS stores across Asia.
“The opening of DPT’s boutique within T Galleria by DFS is an important step for the brand as it marks our determination to develop DPT as the leading everyday diamond jewellery brand within travel retail” – Diamanti Per Tutti CEO and Co-founder Edward Verté
Diamanti Per Tutti CEO and Co-founder Edward Verté said: “The opening of DPT’s boutique within T Galleria by DFS is an important step for the brand as it marks our determination to develop DPT as the leading everyday diamond jewellery brand within travel retail.
“We are delighted to have the opportunity to launch our new travel retail concept with DFS.”
Launched in 2013, Diamanti Per Tutti – which means ‘Diamonds for All’ in Italian – aims to offer contemporary jewellery, featuring ethically sourced, hand-set natural diamonds, at accessible price points. The brand has 14 standalone boutiques in Belgium, Hong Kong, Singapore and Shanghai, and over 200 stockists across 14 markets worldwide. DPT collaborates with guest designers at least once a year. The brand is set to launch its first Asian guest collection, by leading jewellery designer Sarah Zhuang, in February. |
Part of DPT’s brand philosophy is to celebrate individuality. It has collaborated on capsule collections with up-and-coming brands like Tomorrowland, the largest electronic dance music festival in Belgium, as well as established names such as The Smurfs.
