INTERNATIONAL. Diamonds International has signed a multi-year agreement to operate the retail offer across Oceania Cruises and Regent Seven Seas Cruises, both part of Norwegian Cruise Line Holdings. The deal covers the full fleets, including new builds Oceania Allura (July 2025) and Seven Seas Prestige (December 2026).
First revealed during the Seatrade Cruise Global in Miami (8-9 April), the agreement represents an expanded remit for Diamonds International, which is broadening its traditional focus on fine jewellery and timepieces to include beauty, fashion and lifestyle categories.
“This partnership means a lot to us,” commented Diamonds International CEO Albert Gad.
“We’re proud to keep growing with Oceania Cruises and Regent Seven Seas Cruises. Our team is excited to bring our collections to their guests around the world, on every ship, now and in the future. It’s an honour to be part of their guest journey and to help shape what luxury shopping looks like at sea.”
Diamonds International Chief Commercial Officer Elchonon Shagalov added, “We are excited to bring a new level of shopping to guests onboard. This partnership lets us offer quality and innovation in a way that truly connects with today’s luxury travellers.”
At the centre of the offer will be Crown of Light, Diamonds International’s signature diamond style which features 90 facets. The cut has built a strong following among repeat cruise guests and is positioned as a signature highlight of the onboard assortment.
On Oceania Cruises, the retailer will debut a number of first-at-sea brands, including Fair Harbor – which transforms ocean plastics into coastal-inspired apparel – and Alûstre, a contemporary and sustainable nail polish and makeup brand. Swiss watchmaker Breitling will also launch onboard Oceania Allura.
For Regent Seven Seas Cruises, Diamonds International’s expanded offer will feature a wider selection of fine jewellery, timepieces and lifestyle products curated to match the cruise line’s luxury clientele.
“We are thrilled to be partnering with Diamonds International and believe that our guests will relish the opportunity to browse and buy from the remarkable array of brands on offer as they sail the globe on our small luxurious ships,” added Norwegian Cruise Line Holdings Chief Luxury Officer Jason Montague. 🛳️
