Italian make-up brand Diego dalla palma is making its debut at next month’s TFWA Asia Pacific Exhibition (stand E10, basement 2), where it will present its bestselling and Spring/Summer 16 collections.
A professional make-up artist will be stationed at the brand’s booth for the duration of the show and will provide make-up sessions and tutorials.
Founded in Milan in the 1970s, Diego dalla palma’s aim is to make professional make-up products available to all women. Since the very beginning, the label’s vision has been to explore all areas of beauty in unusual ways. Its philosophy is based on the notion that there is not one single idea of beauty, but infinite beauty ideas or as many as there are women in the world.
Diego dalla palma CEO and Communications and Marketing Director Micol Caivano commented: “Different is good, our customers believe in our products and our philosophy. We are a company of women, 95% of our staff are women who love to develop quality products for themselves and women everywhere. We are proudly Italian, and embody the values that have always been associated with our country: culture, elegance, history and creativity.”
Diego dalla palma is present in 30 countries with over 2,000 points-of-sale (POS). The brand offers a range of 300 professional products for make-up, skincare and haircare, new formulas and new generation textures which claim to overcome the limits of colour.
The brand says that every woman can learn how to highlight her unique features and be beautiful in her imperfections, just like the models that feature in its communication visuals |
