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The new store features a renovated “easy to navigate” format and products from the Diesel Living Collection |
Diesel has extended its presence in Italy with the opening of a 64sq m store at Venice Marco Polo Airport.
Located on the first floor of the Departures hall, the store has an entrance on each side of the hall.
Offering men’s and women’s apparel, accessories and footwear, the layout has been designed to cut down on the stress of time-sensitive airport shopping, Diesel stated. The renovated store format is said to allow for easy navigation, with each product category showcased in its own bespoke area. According to Diesel, the aim is to make the purchase process smoother so that customers can spend less time in-store.
The outlet also features Diesel’s ‘travel-proof’ JoggJeans. Made with ultra-stretch, full recovery material, they are designed to keep their shape while being comfortable to wear.
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Black iron, steel and zinc have been used to create Diesel’s signature in-store look |
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