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Dimensi Managing Director Zainul Azman: “Ever since the cigar products were positioned as a niche and branded lifestyle, sales took off. It was not merchandised together with the cigarettes. The stand-alone concept store epitomizes the luxury image.” |
MALAYSIA. Malaysian retailer Dimensi Eksklusif scooped the top prize of ‘Retail Outlet of the Year’ for its cigar store during the inaugural Kuala Lumpur International Awards.
The 150sqm cigar outlet at KLIA achieved growth of +15% in 2005 against the previous year, while in 2006 it is expected to generate a revenue increase of +12%.
It was judged winner based on yield performance of shop size versus sales achieved.
Dimensi Managing Director Zainul Azman said: “Ever since the cigar products were positioned as a niche and branded lifestyle, sales took off. It was not merchandised together with the cigarettes. The stand-alone concept store epitomizes the luxury image.”
Other winners include Malaysia Airlines for Overall Carrier of the Year; KLM as Foreign Carrier of the Year and McDonald’s for F&B Outlet of the Year.
The winners were based on passenger movements, sales growth, sales performance, presentation, international recognition as well as service performance.
MORE STORIES ON DIMENSI EKSKLUSIF
Dimensi Eksklusif reports +8% sales growth for key categories in year to date – 23/06/2006
Dimensi sales soar +18% year-on-year – 21/02/06
Dimensi wins premium high-traffic location at KLIA – 17/02/2006
