CANADA. The House of Dior has teamed up with ARI North America for a summer campaign, showcasing a ‘Dioriviera’ bohemian-chic concept at Montréal-Trudeau Airport International Terminal.
Running throughout August, the activation is anchored by desert-inspired décor, including a giant palm tree and a life-size cactus, providing a photo-worthy backdrop.
At the podium, visitors can explore a range of fragrances, makeup and skincare, reflecting the Dior summer lifestyle.
The fragrance collection features Miss Dior and J’adore, alongside men’s scents such as Sauvage and Dior Homme.
The summer lineup also highlights the limited-edition Dioriviera makeup range, designed by Dior Makeup Creative and Image Director Peter Philips, popular for its summer-inspired shades.
Consumers can discover three new, limited-edition Dior Addict Lip Glow shades this summer: 098 Lemon Glow, 097 Splash and 096 Pink Pop.
Dior skincare is spotlighting Dior Le Baume, a multi-purpose essential, alongside Dior Solar, its sun protection range for travellers.
Completing the brand experience are bespoke summer beauty consultations covering skincare, fragrance and makeup; a curated summer playlist station; a dedicated selfie area; and exclusive Diorivera postcards. ✈
