FRANCE. French luxury fragrance house Diptyque has partnered with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) to launch an exclusive pop-up at Paris Charles de Gaulle Airport (CDG). It was opened on 18 July and will run until 26 August.
The pop-up was also launched in partnership with Extime JCDecaux Airport. It offers travellers a sensory experience that captures the essence of Diptyque during the peak summer travel period.
The pop-up in Terminal 2F vividly showcases Diptyque’s distinct artistic identity. The store design features the maison’s signature oval shapes and green hues.
The pop-up is designed with clean lines and a harmonious blend of wooden and lacquered green furniture. Two vibrant counters display Diptyque’s collections of candles and fragrances, including the full range of Oriental scents.
Diptyque’s limited-edition summer collection, designed by French artist Alexandre Benjamin Navet, is a central focus of the animation.
Travellers can also explore Diptyque’s complete City Candles collection. This series of 11 candles takes inspiration from popular travel destinations such as Berlin, Beverly Hills, Hong Kong, London, Miami, New York, Beijing, Seoul, Shanghai, Tokyo and Paris. Each candle captures the essence of these global cities.
The animation also features a photo booth, allowing visitors to commemorate their visits.
According to Diptyque, the pop-up at Paris CDG exemplifies the brand’s dedication to delivering memorable and creative experiences for travellers, while leveraging the busy travel period around the summer. ✈
