Italian liqueur brand Disaronno has partnered with fashion house Etro to create the latest limited-edition Icon bottle. It will be unveiled this week at the TFWA World Exhibition (Green Village, M52).
The Disaronno wears Etro design, which features the Italian fashion house’s signature paisley print, draws inspiration from Etro’s Autumn/Winter 2016 season.
The bottle is decorated in a variation of the swirling paisley design made up of blue, orange and gold hues.
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For the second time, the designer collaboration will also be available in six mini bottles in coordinated looks this season.
Disaronno’s partnership with the Icon project, now in its third year, will continue to support the charity ‘Fashion 4 Development,’ sponsored by the United Nations. Mirroring previous partnerships with Italian fashion brands Moschino, Versace and Roberto Cavalli, a portion of the proceeds from sales of the Disaronno wears Etro collection will be donated to the growth of the project which aims to develop the textile trade and fight poverty in Africa.
The 50cl limited edition bottle is available from the beginning of October with major travel retailers globally, supported by activations and promotions including tasting bars.
Disaronno International Sales Director Domenico Toni said: “There is always a huge amount of hype surrounding each year’s new launch, and it’s something our partners, retailers, and consumers get very excited about.
“The Disaronno Icon bottles are perfectly suited for travel retail, with their strong shelf appeal, collectability factor and unique design all being key sales drivers. The previous three icon editions have all achieved better than expected results in travel retail and we anticipate another successful year for Disaronno wears Etro.”
