Distell has revealed its latest flavour innovation, Amarula Chocolate, at TFWA World Exhibition. The cream liqueur features the distinctive flavour of the marula fruit and chocolate undertones of African cocoa beans.
The product is in line with Distell’s commitment to using only sustainably sourced cocoa. The company said that African cocoa is renowned around the world for its intense chocolate aroma and flavour.
Suggested drinking options include Amarula Chocolate chilled over ice, in a cocktail, added to coffee or as a milkshake with vanilla ice cream and chocolate sprinkles. It has an ABV of 15.5% and will be available in 70cl, 75cl or one-litre sizes.
Distell International Head of Europe & Global Travel Retail Luke Maga said; “We are proud to introduce our latest flavour innovation at Cannes. With Amarula Chocolate, we blend sustainably sourced African Cocoa, marula fruit, cream and a taste of Africa for new, younger consumers as well as lovers of the original Amarula taste. This indulgent new offering promotes Amarula’s African origins with its accent ingredients and creates significant buzz and a halo effect for the brand in travel retail.”
The liqueur will be launching with Big Five Duty Free in South Africa in December with a full concourse activation.
More on this story to follow.
