Hanse Distribution is set to take a new course within travel retail, one focused on additional distribution channels and new brand partnerships.
Best known as an inflight distribution specialist – with strong roots in the accessories and consumer technology categories – Hanse is exploring opportunities within the airport, cruise and ferry retail channels.
As part of this strategic development, the company is seeking to broaden its product portfolio.
“In addition to inflight, and with the COVID crisis behind us, we feel that now is the right time to diversify into new routes to market, while expanding into new product categories with exciting new brands” – Hanse Distribution Managing Director Nikolas Hogrefe
Hanse Distribution Managing Director Nikolas Hogrefe said: “Hanse has been supplying globally recognised brands to airlines all over the world since 2008, and inflight will continue to be central to our operations.
“We still see plenty of potential for inflight sales and development. Importantly, as an expert in this field, able to offer design, sourcing and manufacturing capabilities, we are in the perfect position to capitalise on these opportunities.
“However, in addition to inflight, and with the COVID crisis behind us, we feel that now is the right time to diversify into new routes to market, while expanding into new product categories with exciting new brands.”
This year Hanse has expanded its offering within the fragrances and cosmetics categories, forging exclusive partnerships with Dr.Pawpaw, Dr. Levy Switzerland, asambeauty, Skin Magic, Gisada Switzerland, and Diego Dalla Palma, the last named as an inflight exclusive.
The company has also partnered exclusively with Vonmählen to extend its consumer technology portfolio and with My Jewellery.
Hanse shared a stand at the TFWA World Exhibition in Cannes with Dr.PAWPAW and Dr. Levy Switzerland, underlining its commitment to the partnerships.
In addition to fragrances and cosmetics, sunglasses, watches and jewellery, Hanse has earmarked F&B and healthcare for expansion in 2023 and beyond.
“We have always been committed to offering our travel retail partners an innovative and appealing product mix, and pride ourselves on our flexible approach to customer requirements,” Hogrefe added.
“We understand the importance of affordability, value, provenance, and sustainability, and know how to source fresh, enticing products that appeal to a wide range of traveller demographics. We are excited about the many new opportunities we have identified for the year ahead, and look forward to building on our existing success and growing our global footprint.”
