UK. dnata has been appointed to manage easyJet’s inflight retail services across the airline’s extensive network. dnata said that the contract marks a “significant milestone” for its growing catering and retail business, cementing its position as a leading end-to-end inflight and airport service provider globally.
As reported, Dubai-based air services provider dnata launched a UK-based dedicated inflight retail centre of excellence in late 2020.
The partnership with easyJet will see dnata deliver a tailor-made onboard retail programme and innovative solutions for the airline, supporting it to further enhance its retail range onboard and boost customer satisfaction.
The agreement will see dnata provide easyJet with a comprehensive suite of services covering retail strategy and product development and selection across food, beverage and duty free. dnata will also be responsible for procurement; marketing; cabin crew engagement and financial management.
dnata pledged to work closely with easyJet and leading technology providers to deliver a modern, technology-led programme, “with the airline’s customers front and centre”.
dnata has also been appointed to provide end-to-end logistics and last-mile services to easyJet across the UK and Italy, covering 11 stations.
dnata Divisional Senior Vice President for Catering and Retail Robin Padgett said: “We’re immensely proud to become the inflight retail partner of choice for easyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love onboard and delivering value for passengers and the company.
“We know easyJet is a leader in its segment and we’re excited to lift the success of their retail programme even further, leveraging our experience and insights across inflight and on-ground retailing, gathered across our global markets.”
easyJet Director of In Flight Retail Simon Cox commented: “We are delighted to be working with dnata on an opportunity to transform our inflight retail service and we are confident they are the right partners to support us in realising our ambitions to deliver an industry-leading, innovative onboard retail experience for our customers across Europe.”
Dnata’s specialist retail unit provides airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. dnata’s existing inflight retail customer base spans leading airlines from all over the world.
dnata’s catering and retail division is one of the world’s leading inflight hospitality providers. Before the pandemic, the company’s 12,000 dedicated employees produced some 90 million meals annually, serving full service, low-cost and VIP carriers from more than 60 locations
