The 50sq m Dolce & Gabbana boutique is located in the luxury watches and fashion zoneDolce & Gabbana Fragrances has opened a 50sq m branded boutique with Beirut Duty Free. The unit, which is an exclusive to the retailer, is located inside the luxury fashion and watches area of the store.
The boutique showcases the brand’s fragrances, including the Velvet Collection and Dolce & Gabbana Intense, plus the new Passion Eyes Collection.
The partners said: “Beirut Duty Free customers can now experience every facet of the brand in store, from the flowers used to create the fragrances to complimentary make-overs by specialist staff.”
The “vibrant atmosphere and experience” is further enhanced by digital screens featuring brand Ambassador Scarlett Johansson.
Dolce & Gabbana Fragrances’ Chris Erickson said: “We are delighted to partner again with Beirut Duty Free to bring our new launches to market in an inspiring and experiential way for our customers. Given the recent success of our exclusive make-up collection launch with Beirut Duty Free, we are confident that this store will extend our brand presence and introduce more travel retail customers to Dolce & Gabbana Fragrances.”
Beirut Duty Free General Manager Ciaran O’Neill added: “At Beirut Duty Free we are committed to delivering a motivating and engaging brand experience in a luxury environment and this stunning Dolce & Gabbana Fragrances boutique ticks all the boxes. It not only offers our customers the opportunity to experience the brand in a unique and stimulating way but will also help drive sales of all Dolce & Gabbana Fragrances in our shops.”
The unit creates an “engaging brand experience” says Beirut Duty Free
