QATAR. Italian luxury house Dolce & Gabbana has partnered with Qatar Duty Free to open a luxury pop-up space at Hamad International Airport (HIA).
It is located in front of the Dolce & Gabbana boutique, in close proximity to the Al Safwa First Lounge, and will run until August.
The pop-up highlights the brand’s key fragrance franchises: For Him and Her: Devotion, K&Q, Light Blue, The One and Dolce. It also showcases the brand’s makeup products.
The pop-up highlights the Devotion fragrance collection and features a Dolce & Gabbana Sacred Heart motif throughout. The Sacred Heart emblem also appears on the Devotion collection bottles.
After this initial phase, the pop-up will be adapted to showcase The One Collection, before embracing the summer tones of Blu Mediterraneo with a special focus on the Light Blue fragrance.
The Velvet Fragrance Collection is a major focus at the animation. It is showcased in an intimate area that takes travellers on an immersive olfactory journey of discovery, followed by a personalisation and gift-wrapping experience.
Following the pop up in Doha, Dolce & Gabbana will be running similar activations at key airports globally. These include Milan Malpensa, Paris Charles De Gaulle, London Heathrow, Istanbul Airport, New York John F. Kennedy International and Los Angeles Tom Bradley International. ✈
