Dolce & Gabbana is marking 20 years of The One fragrance franchise with a series of high-profile travel retail activations across leading international travel hubs.
The animations spotlight two new scents: The One Eau de Parfum Intense and The One For Men Parfum.
The anniversary programme follows the opening of a large-scale pop-up at Bangkok Suvarnabhumi Airport in January.
The campaign expanded across key global airports from the beginning of February, including Rome Fiumicino, London Heathrow, Frankfurt, Dubai International, John F. Kennedy International, Los Angeles International, Rio de Janeiro Galeão International, Mexico City International and Tocumen International.
Each pop-up brings The One’s rich brand universe to life in distinctive ways. The animations feature a striking golden colour palette and architectural motifs and structural podiums inspired by the fragrance bottle.
A central feature of the pop-ups is a history wall tracing the evolution of The One over the past two decades. The wall traces milestones in the brand’s development and reinforces its status as a pillar within the Dolce & Gabbana Beauty portfolio.
At the pop-ups, digital consultation services enable travellers to explore not only the core and latest additions to The One line, but also the wider Dolce & Gabbana Beauty universe, including makeup and fragrance.
Travellers can capture instant photographs celebrating their “unique aura”. They can also record and send personalised messages to their loved ones, adding an emotional and shareable dimension to the experience.
The journey concludes at a dedicated gifting area offering customisation options, including special stickers and ribbons. ✈
