Italian luxury house Dolce & Gabbana is celebrating its Light Blue Summer Vibes Pour Femme and Pour Homme fragrances with an Italian summer-inspired pop-up campaign in EMEA travel retail.
The pop-ups are running at Rome Fiumicino, London Heathrow, Paris Charles De Gaulle, Frankfurt and Hamad International airports.
Inspired by the spirit of Italian summer, the animations are dressed in Dolce & Gabbana’s signature Majolica print, an elegant blue and white Mediterranean motif. The motif pays tribute to the packaging of the Light Blue Summer Vibes fragrance line.
In some locations, the activations feature a three-wheeled vintage lemonade truck installation, which invites travellers to discover the world of the Dolce & Gabbana Light Blue fragrances while enjoying complimentary lemonade drinks.
Additional activations are running at Milan Malpensa Airport (1-31 August) and Dubai International Airport (15 August-1 September).
Dolce & Gabbana Light Blue Summer Vibes Eau de Toilette Pour Femme opens with refreshing Calabrian bergamot, followed by a heart of juicy Granny Smith apple and white rose. The fragrance has a dry down of warm cedarwood, amber and musk, creating a blend of fresh, fruity and woody notes as its base.
Dolce & Gabbana Light Blue Summer Vibes Pour Homme opens with refreshing Calabrian bergamot, followed by a heart of Sicilian mandarin and frozen grapefruit peel. The fragrance settles into a base of juniper, rosemary and oakmoss, creating a fresh and aromatic profile.
Both scents are housed in rectangular glass bottles adorned with Dolce & Gabbana’s Majolica print and finished with a white cap. ✈
