EUROPE. Premium drinks company Drinksology Kirker Greer Group has partnered with Nigab Nordic Duty Free & Travel Retail to extend its global footprint across the UK, Ireland, mainland Europe, Asia and the Middle East.
The collaboration underscores the company’s strategy to grow global distribution and visibility for its premium portfolio. These include Ukiyo Japanese Spirits, Born Irish Whiskey, Jawbox Gin and Kirker Irish Whiskeys, with further growth opportunities underway.
Ukiyo Japanese Spirits and Born Irish Whiskey are already distributed through Calle, Fleggaard and Scandlines Bordershops.
Kirker Greer Spirits’ distinctive brands are bolstering Nigab’s independent spirits portfolio, meeting strong regional demand for premiumisation, authenticity and discovery.
To mark their collaboration, the retailer is running a dedicated Ukiyo Gin campaign from October through December across Scandlines Bordershops.
Nigab Brand Manager/Commercial Manager – Travel Retail Spirits Fredrik Hjelm said, “Partnering with Kirker Greer Spirits allows us to continue strengthening Nigab’s premium independent spirits offering while responding to clear market trends in premiumisation and discovery.
“Ukiyo and Born Irish are truly distinctive brands that stand out both in presentation and performance. We’re delighted to introduce them to our travel retail customers and look forward to seeing their continued success across the region.”
Drinksology Kirker Greer Chief Commercial & Strategy Officer Ryan McFarland added, “These listings represent an important step for Kirker Greer Spirits in global travel retail as we continue to deliver our three-year strategy.
“Nigab’s market expertise, operational excellence and commitment to premium independent spirits make them the perfect partner for us.
“Together we’re connecting their customers with on-trend flavours and categories through award-winning liquids, packaging and brands, it’s something we’re extremely proud of, and we look forward to building on this momentum.” ✈
